We interviewed actor Magnus Scheving, who stars as Sportacus (left in photo), the health-conscious superhero on the TV show “LazyTown.” Scheving is from Iceland, where “LazyTown” is filmed. Q. What do ...

As Sportacus, the healthy-eating savior of Lazytown -- the imaginary setting for the eponymous children's series -- Magnus Scheving has mounted a one-man campaign to transform the eating habits of not ...

Not sure if you happened to be watching the Nick Jr channel at 9.30 the other morning, but if you were, you would have seen something extraordinary: the sight of a grown man of dynamic, ...

CLERMONT — “Sports candy” is yummy — and nutritious. The uninitiated might ask “what the heck is that?” But ask the younger set and you’ll get a quick answer. “Fruits and vegetables,” said a youngster ...

Ministers believe they may have hit upon a new weapon in the battle against obesity: a children's television series showing healthy lifestyles can be fun. Andrew Lansley, the health secretary, ...

The show, which features fitness-mad character Sportacus, and promotes a healthy lifestyle in more than 100 countries, hangs in the balance over legal action being taken by bondholders to retrieve £15 ...

It can’t be easy to have a world-famous father. But spare a thought for Kristofer Scheving – his dad spends most of his time jumping around in skin-tight blue Lycra. And it doesn’t stop there for the ...

Ministers want to use the BBC children’s programme Lazytown to help tackle obesity. They hope the show – which sees the athletic superhero Sportacus persuade kids to stop playing video games and be ...

Simply sign up to the Life & Arts myFT Digest -- delivered directly to your inbox. Most people wouldn’t even recognise Magnús Scheving although he’s a very successful global entrepreneur and (possibly ...