As PPC marketers, we constantly hear about the value of split testing – an essential practice for identifying what performs best and for driving long-term improvements in our accounts. It sounds ...

A/B split testing marries creativity and data analytics to create more powerful, more effective campaigns – here’s everything you need to know. A/B split testing used to be a niche skill, reserved for ...

Split testing, or A/B testing as it is sometimes called is the procedure of presenting two different website pages to two different website visitors. The reason for this? Well, simply to compare which ...

Google is testing the ability for advertisers to split-test shopping ads, specifically for creative assets in Performance Max campaigns. This allows advertisers to compare the performance of two sets ...