Advances in augmented reality (AR), virtual reality (VR), spatial audio and other immersive technologies are opening the door to richer, more memorable brand experiences.

Listen to this: Netflix is hoping audiophiles will upgrade to the $20-per-month Premium tier to gain access to the streamer’s full collection of content that supports spatial audio. Netflix initially ...

If you’ve been in a movie theater recently, you may have noticed that the sound is a whole lot more immersive. That’s thanks to spatial audio, a type of surround sound. The most well-known version is ...

Though it was never mentioned during the Worldwide Developers Conference (WWDC) 2024 keynote, Apple will add a very cool new feature to its AirPlay streaming technology in the fall: support for ...

Here’s what the latest surround-sound tech means for you Written By Written by Contributor, Buy Side Geoffrey Morrison is a contributor to Buy Side. Updated September 19, 2024, 9:42 AM EDT $479 $239 ...

Google is enabling support for dynamic spatial audio over Bluetooth LE Audio in Android 15. Dynamic spatial audio allows for the direction of sound to change based on the listener’s head movements.

Netflix is slowly rolling out Spatial Audio support to its iPhone and iPad apps, but there isn’t a clear notification that tells you if it's available or how to use it. If you want to give the new ...

Way back in the day, there was no place like the cinema for true surround sound. The booming speakers lined the walls around you, immersing you in the movie no matter which direction you turned your ...

In the patent data, Apple says that producing three-dimensional (3D) sound effects in augmented reality (AR), virtual reality (VR), and mixed reality (MR) applications is challenging because existing ...

Surround sound makes watching movies at a theater that much more exciting than from your couch. The advanced speaker array creates an immersive experience that an increasing number of us want to ...

Samsung’s 2025 TVs and soundbars will be ready for YouTube videos that use the Eclipsa Audio format for 3D sound experiences. Samsung’s 2025 TVs and soundbars will be ready for YouTube videos that use ...