Incentive and retention frameworks quietly shape behavior and appetite for risk-taking in the financial markets. EWM Global, ...

“Incentives are designed to influence behavior over time, but too often their impact is diluted by operational limitations. A ...

ChatGPT ads mark a shift from keyword intent to behavioral understanding, changing how relevance, creative and measurement work. The post For ChatGPT ads, behavior matters more than targeting appeared ...

During the pandemic, arming the C-suite with employee data was never more critical. Executives needed insights on employee health, well-being and sentiment to make fast decisions since working ...

Guided by insights from leading wealth management executives, Focal designed the integration to provide actionable feedback across the categories most critical to client success. The result is a first ...

Sometimes the most effective shifts don’t start with convincing people to think differently. They start by getting them to ...

Young children in a classroom (Photo credit: Shutterstock.com / Ground Picture) The landscape of modern education requires a fundamental shift in how student behavior is understood and managed.

Forbes contributors publish independent expert analyses and insights. Kiri Masters covers trends in retail media and marketplaces. This article is more than 3 years old. As US retail sales data start ...

ChatGPT ads mark a shift from keyword intent to behavioral understanding, changing how relevance, creative and measurement work.