Add Yahoo as a preferred source to see more of our stories on Google. “Has anyone else noticed that every time you go into Sephora now it’s just all little girls?” she began the video, which has been ...

Customers and employees of popular beauty retail chains like Sephora and Ulta are taking to social media to air grievances against the influx of preteen girls wreaking havoc in stores. “It’s not the ...

Walking into a beauty store used to mean dodging perfume spritzers, but lately, the crowd looks a lot younger. We are talking ...

Add Yahoo as a preferred source to see more of our stories on Google. Recently, there's been a lot of buzz about Gen Alpha's newfound obsession with Sephora and pricey skincare lines like Drunk ...

For the second year in a row, California has introduced a bill that, if passed, would ban minors from purchasing anti-aging beauty products. The bill follows the ongoing "Sephora kids" trend, in which ...

It used to be cute when a child raided mommy's makeup, but the Sephora Kids trend has escalated beyond cuteness. Sparked by social media makeup and skincare tutorials and influencer-sponsored ads, ...

From bubblegum cleansers to Sephora Barbie to kid-fluencers promoting viral brands, the skincare industry is cashing in on the so-called "Sephora kids" trend, named after one of the trendy cosmetic ...

Last year, women across social media rebranded their flight from adult sensibilities into a performance of girlhood that was so enthralling, critics called 2023 the “year of the girl.” We went on hot ...

It’s a universal truth that every generation complains about the generation that follows them. But Generation Z’s disdain for Generation Alpha is swarming the internet like children are swarming ...

An Italian authority is investigating beauty brands Benefit and Sephora after they appeared to adopt a "particularly insidious" marketing strategy of using young influencers to market skincare to ...