Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

James W. Dearing ([email protected]) is a professor in the Department of Communication at Michigan State University, in East Lansing. Jeffrey G. Cox is a research associate in the Department of ...

Two University of Iowa engineers have won funding from the National Science Foundation to develop a theory that would improve ...

Taylor Dispersion Analysis (TDA), or Taylor-Aris dispersion, is a technique for rapidly determining the diffusion coefficients of molecules. From the diffusion coefficient values, hydrodynamic radii ...

Many applications, ranging from cosmetics such as suntan cream and hand cream through to medical uses such as antiseptic cream, widely use cream formulations. The moisture content of creams and the ...