Microsoft Advertising is getting more serious about retail media. Microsoft has had a retail advertising business since 2019 when it bought PromoteIQ, a retail data-sharing company for serving ads and ...

Xnurta, the leading agentic AI-powered retail media management platform for brands, sellers and agencies, today announced the launch of The Agentic Retail Media Council, a new industry initiative ...

Retail direct mail performs best when it aligns with how consumers prefer to engage. Timely delivery, clear offers, relevant ...

Former adidas and Columbia Sportswear Marketing Strategist Launches Protean Digital LLC Eugene, United States - May 14, ...

Walmart Media Group (WMG), the retailer’s data-driven advertising business, took another step forward with its in-house advertising program on Thursday with the acquisition of Polymorph Labs, a San ...

This year, the advertising industry thought tariff announcements could affect advertising growth. But they weren’t as much of a gamechanger as initially thought, at least according to WPP Media, which ...

Grocery stores are busy places, welcoming thousands of shoppers daily. Given the foot traffic, supermarkets present a golden opportunity to reach a potentially massive audience at a time when they’re ...

One of the big reasons driving digital's increasing share of overall ad budgets is an accelerated shift in focus toward performance advertising campaigns that drive product purchases either online via ...

Global advertising revenue for retail-based companies will grow from $88 billion in 2021 to $101 billion this year, according to GroupM's "This Year Next Year: 2022 E-Commerce & Retail Media Forecast.

Retail media will make $130 billion globally by 2025, according to a new Morgan Stanley report. Adtech firms that help retailers build retail media businesses will grab $26 billion from that market.

CHICAGO - APRIL 7: A man looks toward window mannequins as he walks past an H&M clothing store April 7, 2005 in downtown Chicago, Illinois. Europe's largest fashion retailer, Sweden's Hennes & Mauritz ...