CHICAGO—December 22, 2021—Lulu Kang, associate professor of applied mathematics at Illinois Institute of Technology and a team of researchers from the University of Illinois Chicago put a new twist on ...

This is a preview. Log in through your library . Abstract In this paper we examine multiperiod resource allocation problems, such as allocating a given marketing budget among T periods. The return ...

As companies kickoff their 2022 business planning process, CMOs and their teams face a perennial challenge: allocating their limited resources among a variety of brands, projects, programs, and ...

Bower, Joseph L., and Clark Gilbert. "A Revised Model of the Resource Allocation Process." Harvard Business School Working Paper, No. 05-078, June 2005.