Who would have thought that the lowly barcode, the stodgy grandfather of the identification technology world, would reemerge as a marketer’s dream? Well, it is happening. A new generation of barcodes ...

Jim Pond, owner of the Leominster marketing firm Compassed, recently had a client who was looking to make a splash with his marketing strategy. Pond knew exactly the right technology to use: a Quick ...

To marvel at the choice and convenience of modern shopping, go visit your grocery-store mustard aisle. My local Whole Foods sells more than 20 different kinds: basic yellow mustard and Grey Poupon, ...

Here’s one more app you can delete from your iPhone: that QR code and barcode scanner you only occasionally use. With an update rolling out today, Google’s Chrome mobile browser can do the job instead ...

While every phone can read QR codes located around you, barcode scanning is a different story altogether, and the best barcode scanner app makes it a bliss. While the process works similarly as QR ...

I was playing around on my iPhone the other day and happened to use 3D Touch on the icon for the Google Chrome Web browser. Imagine my surprise when one of the “quick actions” that Chrome presented ...