Flo has been a memorable character since Progressive began featuring her (played by the actress Stephanie Courtney) in its advertising in 2008. Since then, Flo's appeared in more than 100 commercials ...

Flo from Progressive insurance has joined the big leagues of advertising icons. A Google search for “Flo from Progressive” yields an astonishing 14.4 million hits, including her own Wikipedia page.

It's pretty hard to find consumers who don't know -- and like -- Flo from Progressive. "Jumbling the puzzle of Flo’s likability, according to Cait Lamberton, a professor of marketing at the Wharton ...