Roman Vrublivskyi is the experienced CEO of Attekmi, a global ad tech company that provides white-label programmatic solutions.

Programmatic buying won the last decade because it made media cheaper to transact and easier to scale. That bet paid off. EMarketer projects programmatic will account for effectively all net-new ...

The OAAA's new content taxonomy introduces new subcategories that OOH media owners can use to classify their inventory in OpenRTB bid requests.

As e4m dentsu report projects 19 percent CAGR by 2027, industry leaders decode how AI, premium supply and audience-first planning are reshaping advertising economics ...

Advertising & Promotions - Most media buyers say they expect to increase their programmatic spend this year, according to ...

In 2026, this shift should lead to a rethink of your programmatic strategy, and here’s why. Most viewers juggle multiple streaming subscriptions, leading to a fragmented entertainment landscape where ...

The European Programmatic TV Initiative (EPTVI) has announced the launch of Stage Two of its industry-led collaboration, ...

But what exactly is programmatic advertising? In simple terms, it’s an automated process for buying ad space using technology, eliminating the time-consuming manual methods of the past. Instead of ...

Val Morgan has appointed Sabarish Chirakkal as group director – programmatic.The announcement:Val Morgan today announces ...

New In-House Platform Unifies Media Buying Infrastructure Across Amaze Ecosystem, with Planned Expansion to Brand Partners to Unlock New Revenue Stream ...

Opinions expressed by Entrepreneur contributors are their own. The online marketing industry is chock-a-block with terms and acronyms that are incomprehensible to everyone but insiders. That’s why I’m ...

Similar to the cloud, big data and machine learning, "programmatic" is becoming one of the latest buzzwords to take hold in the tech world. In general terms, programmatic represents a program, ...