Opinions expressed by Entrepreneur contributors are their own. In today’s world, data is one of the most precious resources. The more information you collect about your customers or business partners, ...

Businesses are only successful if they understand what their customers want and need, how they behave and even how they feel. Even if you have an offering that you already know is—or will be—a hit, ...

Often divided into primary and secondary research, market research helps businesses identify key factors influencing their market, including the competitive landscape, target audience characteristics, ...