STARING at my reflection with half my face covered in Primark make-up and the other in luxury brands, I felt sure I’d spot ...

When Primark's latest 'Nudes' makeup collection landed on my desk I had to double check that Kim Kardashian herself hadn't sent me a surprise package, because clearly ...

As a beauty writer, I've tested many a makeup range - from premium to budget-friendly - and none has impressed me quite as much at an affordable price point than Primark. Often thought of for its ...

Add Yahoo as a preferred source to see more of our stories on Google. Call it a humble brag or subtle flex, but as a self-proclaimed makeup aficionado and – more specifically – foundation connoisseur, ...

As a beauty writer, I've trialled numerous makeup collections - from high-end to wallet-friendly - and none has captivated me quite as much at an accessible price bracket as Primark. Commonly ...

As someone who writes about beauty products professionally, I've put countless makeup collections to the test – spanning luxury to more affordable options – yet none has left quite the same impression ...