Google Analytics introduced two predictive metrics to App + Web properties this July, which focus on purchase and churn probability. Google Analytics launched its App + Web feature in 2019. True to ...
Developers can monitor performance metrics for mobile assets, learn user engagement patterns, and make hopeful, well-informed decisions to promote sustainable development by finding the required ...
Adobe recently unveiled its new Adobe Marketing Cloud Exchange and upgrades to its Marketing Cloud solutions for predictive marketing, real-time analytics and mobile marketing. Loni Stark, Director of ...
Lattice Engines has introduced Lattice Predictive Lead Scoring, which uses predictive analytics to identify and prioritize sales-ready leads. The application is designed to help marketers become ...
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Predictive analytics involves using data, statistical algorithms and artificial intelligence to anticipate future outcomes, trends, behaviors and events based on historical customer data. This ...
Apple and IBM’s enterprise partnership has yielded 10 new apps, including one that targets business travellers and others that make use of predictive analytics and iBeacons. The companies said last ...
SmartTargeting now includes a real estate focused CRM technology that lets agents easily keep track and stay connected to their top seller prospects while they are both inside and outside the office.