Centuries ago, the French town of Grasse reeked of pungent odors from leather tanning. But now it's famous for quite the opposite scent from the acres of jasmine that it grows for top perfume houses.

Patricia Soyer, scent science director at L’Oréal Groupe, explains how more of the beauty giant’s product notes are coming from 'untouched' flowers BusinessGreen Intelligence: What problem does your ...

The consumer-goods giant is working with the University of Nottingham to develop sustainable fragrances from waste plants, in a bid to reduce emissions and reliance on petrochemical ingredients.

CHANEL TRANSPLANTS: Some of Chanel’s key fragrance flowers from Grasse, France, have been transplanted in Paris’ Tuileries Garden as part of the Jardins, Jardin event held there for four days starting ...