What was highly speculated to be a Penguin update over the weekend was just a core ranking algorithm update. However, it may be different from past core updates, considering recent news that the core ...

Did you know that the Google Panda algorithm from 2012 is no longer? Over the years it not only was incorporated into the core ranking algorithm but also at some point evolved into a new algorithm ...

Danny Sullivan from Google said on Twitter over the weekend that the Google core updates are not like the old or new Google Panda algorithms. He said "the core update isn't like Panda of old (and no, ...

As part of The Drum’s special report on search marketing, we speak to a number of agencies operating in the space to gain an insight into the key issues surrounding this heady topic. In a series of ...

It's about content, not links. If Google sends traffic to pages, then it considers the content good enough to rank in query results. These are two tidbits that Google recently shared about its Panda ...

Honestly, I am surprised Google did it (we know they had to, but I am surprised it happened), Google's Panda algorithm is now part of the core ranking algorithm. Jennifer Slegg has an official ...

Google Panda, one of Google’s most significant spam-fighting algorithms, launched in February 2011, is officially part of Google’s core ranking algorithm. It is unclear exactly when this happened; we ...