Selecting the right packaging can help a brand end up with boxes that will protect the product and even promote it amongst the competition. Luxury packaging is increasing in popularity due to its ...

Custom packaging boxes are increasingly redefining how Australian brands present their products. Beyond simply containing ...

This is a story about a box. That's it, just a box. "It's not rocket science," said Rudy Youell. "It's almost so stupid it's ridiculous. But it's saving so much money it's amazing." His simple box ...

One of the most expensive mistakes in product development is waiting to engage packaging engineering until after the product is developed.

The fast food empire is putting its packaging graphics on a diet. The last time McDonald’s redesigned its global packaging was in 2013. It featured a frenetic collage of QR codes, slogans, ...

According to Walmart’s corporate website, Wal-Mart Discount Stores offer 120,000 items and their Wal-Mart Super Centers offer approximately 142,000 different items in-store. That creates a very ...

Dezeen Competitions: The Salmon Packaging Design Competition tasks designers with creating innovative packaging using corrugated cardboard sourced from sustainable and renewable materials. The ...

Most marketing teams treat product packaging as someone else's problem. You hand off specs to operations, they negotiate with ...

Every year, millions of products arrive at their destination compromised by transit damage, despite being packaged with ...