You may make one of the tastiest foods available at the grocery store, but if your packaging does not attract consumers it's not helping your marketing efforts. While some businesses only see ...

Packaging often stands as the first physical point of contact between a brand and its audience. While often overlooked or treated as an afterthought, package design reflects a brand’s attention to ...

According to Walmart’s corporate website, Wal-Mart Discount Stores offer 120,000 items and their Wal-Mart Super Centers offer approximately 142,000 different items in-store. That creates a very ...

Originally, I started to write this entry about a Sustainable Brand Identity. But as I put pen to paper and fingers to keyboard, I realized that my opening paragraph deserved a bit more attention.

Fairchild Capital Partners has acquired Buffalo, New York-based Package Design & Supply Co., Inc, a maker of industrial and business packaging and shipping products and supplies. No financial terms ...

25-year-old Jennifer Chua is a packaging engineer who works at Method. 25-year-old Jennifer Chua is a packaging engineer who works at Method, a company in San Francisco that specializes in nontoxic, ...