If you’ve ever felt like your company is the best-kept secret in your industry, you’re not alone. According to Sprout Social’s latest report, more than 58% of businesses say their biggest growth ...

Talent alone won't get founders noticed; your story must speak for you.

Heather Kelly is the CEO of Next PR, an award-winning, full-service public relations firm with offices across the U.S. While most of your team is winding down for the holidays and year’s end, business ...

Law firms preparing for and kicking off their PR effort in 2026 face an environment that continues to change constantly.

AI can support, but humans must lead. Even the most data-driven campaign risks missing its mark without that natural human ...

Last Tuesday morning, a text message arrived that would have seemed impossible just five years ago—AJ Ignacio describes receiving a message from a startup founder in Singapore who had just closed ...

With Generative AI reshaping how audiences discover, trust and engage with brands, Walker Sands has launched the AI Domain Impact Index to help B2B organizations maximize PR effectiveness. The Impact ...

As an organization grows, its public relations and marketing leaders will, of course, want to raise awareness in countries other than the home market. That requires an international PR strategy, and ...

IN many organisations, communications and public relations (PR) are treated as peripheral services. They are nice to have, ...