Looking for some great PPC conversion rate optimization tips? Navah Hopkins, PPC expert and SEJ contributor, joins me on the SEJShow, where we explore the art and science of turning ad clicks into ...

The most effective PPC professionals act as growth consultants, using advertising to solve real business problems rather than ...

Conversion rate (CVR) is one of the top performance drivers when it comes to PPC campaigns. This article outlines key factors that can influence PPC conversion rates so you can squeeze as much revenue ...

Every law firm judges the success of their PPC campaign differently; some judge the efficacy of their Google Ads campaign by clicks, some by impressions, and others by traffic to their site. But ...

Co-optimization between PPC and SEO is often treated as a domestic issue, focused on: However, when applied across multiple markets, regions, and languages, co-optimization takes on an entirely ...