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Back in the mid-20th century, neon signs were on the skids. Public tastes had turned against the ubiquitous glowing letters and cocktail glasses that beckoned people to dime stores, diners, ...

SAN FRANCISCO - "It's like trying to hold a wet noodle straight," says Adam Taylor, a glass bender at Oakland's Neon Works. He's been bending neon into shape for seven years, but has only been good at ...

Retail environments demonstrate real performance. When stores introduce LED neon signage, 80% report increases in both foot traffic and sales. Retailers see average sales lifts around 28% in areas ...

Ironically, there’s no neon sign outside the historic Elks building on East Second Street to mark the location of the National Neon Sign Museum which opened in The Dalles in 2019. But once inside, ...