John North is president of the Dayton Better Business Bureau. Have you ever been drawn to an article’s headline only to discover it’s an advertisement? Often called sponsored content, native ...

Ask 10 people in digital advertising what “native” ads are, and you’ll get 10 different answers. But the recent controversy around spending on made-for-advertising (MFA) sites shined a light on a dark ...

Native advertising is expected to top $4.3 billion by 2027, thanks to a compound annual growth rate of 12.81%. Despite its increasing popularity, many companies don't fully understand native ...

Seventy percent of users dislike mobile ads, and around 45% of people leverage ad blockers to prevent their experiences from being interrupted. So, let’s be honest: Most people find digital ads ...

According to a study by AOL UK into the nature of native advertising, the skills needed to create the type of content proving a hit with consumers would be better derived from journalists with a sense ...

Native advertising’s ability to blend in with an end-user’s content experience has made it extremely popular with brands. In fact, it’s so popular that native made up almost 60% of all digital display ...

The world of digital marketing never sits still. It is always evolving at breakneck speed as marketers develop new tools, platforms, and techniques to outperform their opponents. One recent example of ...

On today’s episode of AD Nauseam, Amy and Daniel talk about how the FTC has approached native advertising and what you need to know. DISCLAIMER: Because of the generality of this update, the ...

JustWatch, the streaming guide that touts 15 million monthly active users in the United States, is expanding its U.S. team with the hiring of Jen Mutchnik to lead native advertising partnerships. An ...

Facebook’s mobile ad network seems to be a hit with developers. In the six months since it rolled out Audience Network globally, the number of apps participating has grown by a factor of five, a big ...

For many years content producers and consumers have accepted that in order for easily consumable content to exist, you need a certain level of advertising knocking around too. But as the internet en ...

Sign up for The Media Today, CJR’s daily newsletter. Back in antiquity (five years ago), when I ran a popular Web 1.0 content site called Beliefnet, we used to ...