Fletcher’s Storythinking explains the vast role that storythinking plays in human affairs as chains of narratives drive action, and understanding of actions already taken ...

Have you ever noticed that the most memorable moments in a film are the ones not shown or told? Those gaps leave an imprint on our psyche as they silently bridge the gap to fulfill the scene’s motive.

Let’s say you are Professor Charles Xavier—you can hear thoughts, read minds, understand motivations, and foresee actions. You are at a dinner party, quietly observing the guests. You know what ...

In many industries, one company often dominates the conversation, shaping the language and perceptions of the entire vertical. Think Nvidia for fast computer chips, OpenAI for generative AI and Airbnb ...

When we talk about video games we often talk about the same things: gameplay, length, graphics, difficulty, multiplayer and online capabilities, how well it will sell, and who will buy it. But how ...

The value of narrative in your organization extends well beyond telling stories in your annual report and newsletters. When an organization embraces narrative and applies it throughout its work, brand ...

Emily Short has an interesting response up to some comments made by Playfirst's John Welch in a recent Gamasutra article. The issue at stake? Welch's assertion that Playfirst has introduced 'narrative ...