Launching a new device, like a much-anticipated smartphone, is a massive undertaking. While many consumers see stylish marketing and ad campaigns in the months and weeks leading up to the launch date, ...

The global digital economy creates a variety of internal and external factors that increase challenges in new product introduction (NPI). Products are becoming more complex, life cycles are getting ...

Production is shifting ...

The webinar chronicles a cooperative study with Mentor Graphics to observe and review Optimum's existing business process model used for new product introduction. Throughout the study, process areas ...

Instead of just assembly, Google plans to bring its New Product Introduction (NPI) process, the most complex stage involving ...