Visual refresh date: The new Xbox startup animation and sound will launch on May 13 across Series X, Series S, and Xbox One consoles. Branding strategy: The update features a glassier, green-focused ...

Microsoft is changing the way it measures success in its Xbox business, focusing on daily active players rather than longer periods of time — a tighter measure that reflects the way the biggest social ...

TL;DR: Joost van Dreunen suggests Microsoft could lead gaming by integrating advertising to expand Game Pass and Xbox, as direct monetization limits growth. With acquisitions like Xandr and King, ...