FRAMINGHAM – Billy the Bronco can't speak once the helmet covers his face. Protecting the mascot's mystique is as important as firing up the crowd. But Billy the Bronco isn't a mythical creature.

CEDAR RAPIDS — Before the opening pitch at the first baseball game of the season on April 8, Cedar Rapids Kernels mascot Mr. Shucks prepared in the locker room with some stretches and warm-ups.

Crowder graduates this spring with a bachelor’s degree in communication media with a focus in sports communication, closing a ...

The NFL and USAA have announced the nominee from each NFL team for the 2024 Salute to Service award. But the nominee for the Colts wasn't a player or even a coach. Instead, it was the man behind the ...

One of the most insightful and engaging reality shows out there isn't on TV, it's on Hulu: Behind the Mask chronicles the trials and tribulations of sports mascots -- always outrageous when in full ...

Finding Frankie looks like a chaotic parkour horror game show on the surface, but underneath all the neon lights, collapsing platforms, and suspiciously cheerful PA announcements is a surprisingly ...

STORRS, Conn. — Ted Giannoulas considers himself to be a performance artist. He acknowledges that lifting your leg toward an umpire while dressed in a chicken suit doesn’t bring about many comparisons ...

Admit that you’ve always wondered about it. Whether watching sporting events in person or on television, you’ve seen the school mascots doing their routines — performing with the cheerleaders, ...