Keep your business competitive by paying attention to these seven market segmentation trends that will help you stay ahead of ...

Despite all our technological advancements, data quality remains the grit in the gears of the modern marketing engine. It’s the silent killer of campaigns, the drain on ROI, and the reason your ...

In today’s competitive market, companies must rethink how they connect with customers. Market segmentation—the practice of dividing a broad market into subgroups based onshared characteristics—has ...

Paul Fennemore is Managing Director of Viapoint. Viapoint is the leading Social Media Consultancy, Services and Training Provider. Paul backs up what he preaches by grounding it on objective and ...