In the advertising industry, "sticky" copy means any content that the audience remembers after the moment has passed. Catchy jingles are one of the most obvious examples of sticky content.

Overexposure: every writer has experienced this problem. You work on a manuscript for so long that your perception of it dulls. You become blind to its weaknesses and ignorant of its strengths. Though ...

AI-powered copywriting technology may not be widely embraced, but it’s here. One of the firms pioneering the process is London-based Phrasee, launched in 2015. I recently asked Phrasee CEO Parry Malm ...

Artificial intelligence tools are transforming how businesses approach marketing. Powerful AI software can analyze data, forecast trends and fine-tune campaigns to maximize marketing ROI. Generative ...

Anyword, an AI-powered platform for fine-tuning marketing copy, today announced that it raised $21 million in a financing round led by Innovation Endeavors with participation from Lead Capital and ...

Dr. Seuss Day is coming up on March 2. Could you create effective marketing copy by imposing limits on how you write—as Dr. Seuss did? Should you? For his best-selling children's book Green Eggs and ...