Emily Long is a freelance writer based in Salt Lake City. After graduating from Duke University, she spent several years reporting on the federal workforce for Government Executive, a publication of ...

Companies have been treating loyalty programs less like reward systems and more like data-harvesting tools. Here's what to ask yourself before signing up for one. Store loyalty programs used to be ...

Compare top sweepstakes casino VIP programs in 2026. Get the inside scoop on tier rewards, birthday gifts, and exclusive ...

Note: This is part one in a two-part series on the future of loyalty. The second will get into some examples of how programs are evolving. One of the realities of today’s inflationary puzzle is ...

A tier system can make or break your loyalty program. At first glance, they might seem effortlessly manageable, maybe even a fun task to work on: Come up with a few cool names, set a point threshold, ...

Question of the day: How do you navigate the world of loyalty programs, reward systems, membership programs and subscriptions? How can you choose (besides a coin toss)? Is there even any significant ...