It may be obvious to some, but according to Alaska Airlines, Atmos Rewards is a play on the word "atmosphere." Apparently, ...

Retail rewards programs can be a smart way to save money at establishments you frequent. If you collect points, don't keep ...

Grocery chain Kroger, pharmacy giant CVS, and department retailer Kohl's are among the 350 companies with the best loyalty and rewards programs in the United States, according to USA TODAY and its ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min Travelers are eagerly awaiting ...

When brands over-rely on discounts or perks, they can train customers to see the incentive—rather than the product, service ...

Hotel loyalty programs sell us the world. It's hard not to conjure dreams of waltzing through five-star lobbies to be welcomed (ahead of everyone else, of course) to an upgraded suite, a bottle of ...

Existing loyalty members and their accumulate points will automatically be transferred into the Encore program, which will offer three tiers: Core, Premier and All-Access. Key changes include lower ...

(WHTM) — I was out of the country for a few weeks, and everyone “missed” me. No, not my friends and family back home. Or, well, maybe they did; I didn’t ask them. But I know Supercuts missed me when I ...

Alaska Airlines and Hawaiian Airlines launched a new rewards program, Atmos Rewards, with flexible status earning options. Members can earn status based on miles flown, price paid, or segments flown ...

Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...