Loyalty programs encourage shoppers to return to retailers by offering incentives like special discounts, sales, or free ...

Employee loyalty is a two-way street that benefits both the employee and company. The employee benefits by feeling involved in the success of the company and being rewarded for hard work. The company ...

In a recent article, Judd Marcello, former EVP of Global Marketing at Cheetah Digital and current EVP & CMO at Conexiom, suggested that there is “ no customer journey” and so marketers should stop ...

Once your company has attracted customers, you still have to earn their repeat business. Stellar service can increase customer retention, but that’s only part of the equation. Building genuine ...

Loyalty programs have come a long way. Although companies have traditionally used their loyalty programs as discount programs and reengagement tools, these programs have much more potential, which the ...

Building and sustaining deep customer loyalty is a big task that very often comes down to the little things. Too many brands skip over those seemingly small details — and if you get them right, it’s a ...

Recent reports highlight how leading brands are moving beyond name recognition to focus on trust, meaningfulness, and uniqueness to secure long-term loyalty. Examples range from Applebee’s and IHOP’s ...