Once your company has attracted customers, you still have to earn their repeat business. Stellar service can increase customer retention, but that’s only part of the equation. Building genuine ...

Employee loyalty is a two-way street that benefits both the employee and company. The employee benefits by feeling involved in the success of the company and being rewarded for hard work. The company ...

Does everyone have a loyalty program of some kind? Seems like it. 90% of companies have some flavor of loyalty program yet, according to a Loyalty360 survey, 71% of consumers said “yes” when asked, ...

Building and sustaining deep customer loyalty is a big task that very often comes down to the little things. Too many brands skip over those seemingly small details — and if you get them right, it’s a ...

Accor uses their loyalty program to give increased access to sports, entertainment and food for travel savvy consumers.