On March 10, Starbucks will be rolling out a major overhaul of its rewards loyalty program, reintroducing a three-tier system ...

Starbucks is bringing back its tiered loyalty program.

The updated loyalty program will target in-restaurant customers and remove friction from the checkout experience, CEO Scott ...

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The company recorded increases for both Starbucks Rewards and non-Rewards transactions for the first time in years as loyalty ...

A strong relationship with your customers is the basis of any business that is successful. The loyalty programs, if carefully designed and implemented can be powerful tools to strengthen these ...

The Starbucks Rewards program is getting a makeover including non-expiring rewards stars and Free Mod Mondays, with free ...

Just Salad is taking a different approach to loyalty. Instead of the typical, points-based structure used by most restaurants ...

A majority of consumers — seven in 10 — say that loyalty programs are a key factor in deciding which businesses to frequent, according to a Snappy survey of 1,500 Americans released last week.

Customer loyalty programs may have been around for decades – but they are changing fast and becoming more important for today’s digital-first and economically-concerned consumers. This is driving the ...

Customer loyalty programs have long been a cornerstone of consumer engagement strategies, but recent developments are reshaping their landscape. One of Canada's most established loyalty programs, Air ...

One of Canada's most popular and long-running loyalty programs is getting a makeover. Air Miles is changing its name to Blue ...