Arab-inspired fragrance brands are in the midst of what one might describe as a generational run. While the fragrance category at large has been booming since 2021 — most recently growing 6 percent in ...

Since 2023, we’ve witnessed the steady rise of Arabian perfume houses dominating the global fragrance industry; honestly, it makes perfect sense. They’re affordable, accessible, beautifully crafted, ...

Rooted in crafting scents that evoke elegance, confidence, and indulgence; Lattafa Perfumes, the luxury fragrance house offers a refreshing departure from the conventional with its latest Gourmand ...

The brand's success is largely attributed to its strong online community Emaan Shoaib, Head of Social Media and Digital Marketing at Lattafa Supplied Lattafa Perfumes has emerged as one of the most ...