IAB Tech Lab, the standards arm of the IAB, has announced new rules to ensure that totals for podcast listeners and advertising numbers from downloads and clicks are calculated accurately.

Today, IAB Tech Lab, the global digital advertising technical standards-setting body, announced the release of the Podcast Technical Measurement Guidelines v2.3, an update to the industry's technical ...

In June, the IAB Tech Lab proposed a new initiative to create guardrails around how AI bots are permitted to access content, with an emphasis on publisher monetization. It’s hoping that its new ...

Have you ever wondered what happens to a vial of blood after it is drawn from your arm at the hospital? Clinical Lab Technicians are responsible for collecting biological samples such as these that ...