Spatial keyword query processing is an interdisciplinary research field that integrates geospatial computations with textual information retrieval. This area focuses on developing and optimising ...

Keyword research is the foundation of search engine optimization, and without it, you cannot expect to create sustainable and repeatable visibility. Today, SEO is a much wider discipline than in the ...

Set yourself up for keyword success (and profit) by understanding the impact of auction price, customer journey factors, and volume/value potential. The choice to actively target a keyword versus ...

A phrase match or broad match keyword that is identical to a query is now always preferred as long as it is eligible to match, Google announced on Thursday. In addition, the company has provided new ...

If you’re still building Google Ads around keywords, you’re behind. Here's what that means for eligibility, structure, and ...

Branded search refers to the results that Google or an LLM (like ChatGPT) shows when someone searches for your brand name.

When designing search systems, the decision to use keyword-based search, vector-based search, or a hybrid approach can significantly impact performance, relevance, and user satisfaction. Each method ...

For more than two decades, Google and other search engines have attempted to crack the consumer intent code. The entry point for a search marketing campaign is the keyword list. Yet keywords—whether ...