Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

Curiosity drives innovation and growth, and companies that foster a culture of curiosity are better equipped to stay ahead in rapidly changing industries. Nvidia serves as a powerful example of how ...

Examples of Real World Legal Innovation At Work In-house consultant Susan Hackett and legal marketing consultant Deborah Farone offer examples of what happens when the industry focuses on small tweaks ...

When Piyush Gupta took over as the CEO of DBS Bank in Singapore in 2009, he said DBS needed to think of itself not as a bank, but as a technology company providing banking services. Gupta challenged ...

How do you build a culture of innovation in your business? This article looks into practical tips for integrating innovation ...

Artificial intelligence has technically been in existence for a very long time. We've used AI for our GPS, Alexa, and Siri. But now, it's adoption has been supercharged and received mass media ...

For more than 150 years, Iowa State University scientists have helped support agricultural production. It’s a foundational mission, present from the start and persisting to this day. In a broad sense, ...

WALCOTT, Iowa – Mike Paustian raises hogs in eastern Iowa, where his family has farmed for six generations. At their home farm, tucked behind the Iowa 80 truck stop west of the Quad Cities, his ...

A new study shows that people who proactively reorganise their family routines -- such as adjusting childcare schedules or redistributing domestic responsibilities -- are more likely to demonstrate ...

The rise of the “intrapreneur” heralded a new day in organizational innovation: large companies empowering people to experiment and build new things, except now with the advantages of resources and ...