Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

Healthcare is at an exciting juncture right now. With analytics, cloud, mobile tools, open APIs, apps, and so much patient data being generated and opened to developers, there are plenty of reasons to ...

Forbes contributors publish independent expert analyses and insights. I cover the intersection of people, risk, leadership and performance. Boards and senior leadership teams increasingly are focused ...

The Royal Swedish Academy of Sciences on Monday awarded the Nobel Memorial Prize in Economic Sciences to Northwestern University professor and Reason contributor Joel Mokyr "for having identified the ...

Qatar does not simply adopt new tools but embeds innovation across organisations and ecosystems in line with national priorit ...

Apple's decision to integrate Google's Gemini AI into Siri and Apple Intelligence reflects a calculated strategy rather than ...