Social media platforms have gained considerable importance in the field of online marketing in recent years and caused controversial legal questions. The German Federal Court of Justice (BGH) recently ...
Influencers who received goods or services free of charge from companies and then link to them on their social media channels, for example, by placing what is known in Germany as a "tap tag," ...
Drei bekannte Influencerinnen, darunter Cathy Hummels, haben bei ihren Instagram-Posts sog. Tap Tags verwendet und nicht als Werbung gekennzeichnet. Ob sie und alle anderen Influencer das aber tun ...
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