Ever wondered how social media platforms decide how to fill our feeds? They use algorithms, of course, but how do these algorithms work? A series of corporate leaks over the past few years provides a ...

Have you ever wondered why certain posts always appear at the top of your Instagram or Facebook feed while others seem to vanish into oblivion? The truth lies in powerful, ever-evolving algorithms ...

One minute, you’re watching a video about travel, and suddenly, your feed is filled with flight deals and hotel recommendations. It’s not magic, it’s the algorithm at work. From what you scroll, click ...

Chinese tech giant ByteDance finalized its agreement to sell a majority stake in its video platform TikTok to a group of U.S. investors. TikTok announced on Jan. 22, 2026, that it has formed TikTok ...

Social media platforms use complex algorithms to decide what content appears on each user's feed. These systems are designed to filter massive amounts of posts and prioritize the ones most likely to ...

But the real question is: connected to what? Parker Woodroof, Ph.D., a social media expert and associate professor of marketing at the Collat School of Business at the University of Alabama at ...

In the high-stakes world of digital marketing, "the algorithm" is often spoken of as a shadowy, unpredictable force that gatekeeps success. For small and medium-sized businesses, trying to keep up ...

This article was co-authored with Emma Myer, a student at Washington and Lee University who studies Cognitive/Behavioral Science and Strategic Communication. In today’s digital age, social media has ...