Social media apps learn your preferences to suggest content on your feed for easy scrolling. Changing your TikTok feed ...

Most of us spend a lot of time on social media. Scrolling when we wake up. Scrolling again just before bed. And at some point, almost everyone asks the same question. Why doesn’t my feed feel anything ...

The modern internet is ruled by algorithms. When you boot up Instagram, for example, what you see in your feed is strategically sorted by the app's AI based on your past activity to keep you engaged ...

YouTube advises focusing on your audience, not the algorithm. A view indicates intentional watching, not just scrolling past a video. Prioritize storytelling over targeting a specific video length.

Social media has much to offer small businesses. If you don’t have a social media account for your company in the modern age, you are missing out on new ways to advertise, increase your website ...

Posts from this author will be added to your daily email digest and your homepage feed. is editor-at-large and Vergecast co-host with over a decade of experience covering consumer tech. Previously, at ...