Whether you are a business owner, a social media influencer, a budding entrepreneur or someone simply trying to get their first copywriting job, knowing how to write clear and compelling copy is ...

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Ramit Sethi, CEO of GrowthLab and I Will Teach You To Be Rich, has created a business out of teaching entrepreneurs to be more focused, more efficient, and more productive. Along with free content and ...

Having a flair for writing is a big plus when developing marketing materials, but creativity only comes after you do your homework and crunch some numbers. Writing copy for ads, brochures, fliers and ...

When starting out in business—as a freelancer, or a small business owner—it’s wise to invest only where it’s entirely necessary. Keeping the startup costs as low as possible creates less risk. So it ...

When testing copy, make it worth testing. Use power words or emotional calls-to-action to really analyze what messaging has a stronger appeal and why. When it comes to creating ads that convert ...

The key to persuading consumers that you have what they need or want is to determine exactly what it is they need or want -- or believe they do. Trying to sell someone a product or service based on ...

Google’s Smart Bidding system is a set of automated ad bidding strategies that use machine learning to help optimize bidding for conversions. It makes it easier for marketers to increase sales, leads, ...

Writing ad copy for Facebook that converts is hard. While there are not easy recipes for success, our 9 surefire tips are sure to help. Some people still believe that Facebook ads are not a good ...