A marketing writer is a chameleon: They can be a youthful, casual voice when writing social media copy for one client, then a drier, more authoritative voice when writing private, internal ...

Creativity has long been treated as a defining human trait. It shapes art, science, and problem solving, and it helps societies adapt and innovate. Rapid progress in artificial intelligence now forces ...

Forbes contributors publish independent expert analyses and insights. Curiosity expert improving engagement, innovation, and productivity. The terms curiosity, creativity, emotional intelligence, and ...

In today’s fast-paced business world, innovation isn’t just a luxury—it’s a necessity. Companies that foster fresh thinking, celebrate new ideas, and encourage risk-taking are the ones that thrive.

A massive new study comparing more than 100,000 people with today’s most advanced AI systems delivers a surprising result: generative AI can now beat the average human on certain creativity tests.

Of course, we know what the word creativity means. Intuitively. But imagine being asked to define it. Now the task becomes more difficult. A new paper by Cornell professor Robert Sternberg takes a ...