Toymaker Roger Sweet died Tuesday. As one of Mattel's longtime designers, Sweet is credited with developing He-Man, which became an emblem of childhood entertainment in the 1980s.

Star Wars and He-Man Drive Surge in ‘Kidult’ Toy Spending As two of the world’s most iconic franchises, Star Wars and Masters ...

Roger Sweet, the toy designer credited with creating He-Man, has died at 91 after battling dementia. Sweet — the mind behind the muscle-bound star of ’80s animation “He-Man and the Masters of the ...

The LCG Auctions Winter Premier is underway, and He-Man toys are prominently featured. One of the rarest toys from the Masters of the Universe franchise - a sealed "Battle for Eternia" - is on sale to ...

Mattel launched a new line of action figures on Thursday for its upcoming live-action movie “Masters of the Universe,” aiming to repeat the success of its 2023 smash hit “Barbie.” The toymaker has ...

With their 1:6 scale X-Men: the Animated Series figure line, Mondo Toys has a good, lucrative thing going. So it comes as a bit of a surprise to learn that it was never meant to be a full line at all.

Roger Sweet, the toy designer credited with creating the iconic He-Man action figure that launched the Masters of the Universe franchise, has died at the age of 91, according to his family and ...

We’ve seen the psychotic amount of detail that went into He-Man advertising art, but that’s nothing compared to the dog-and-pony show Mattel brought to America’s malls in the mid-1980s. This toy tent ...

Roger Sweet, a toy designer who created the He-Man action figure that spawned "Masters of the Universe" cartoons and upcoming feature film, has died.

In yet more sad news, significant to pop culture and fandom, Roger Sweet, the Mattel toy designer credited with creating ...

Roger Sweet, the creator of the He-Man action figure, which spawned the popular ‘80s cartoon series "He-Man and the Masters of the Universe," died on Tuesday after a battle with dementia, TMZ reports.