This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Professional hair care brand Amika is doubling down on ...
Jennifer Aniston is back in front of the camera for her hair care brand LolaVie‘s first TV commercial. The “Friends” alum, whose iconic “The Rachel” haircut became a cultural and beauty touchstone, ...
New Delhi: VLCC is set to enter the fast-growing hair care segment with a new ‘Hair Science’ category while also preparing a branded content push centred on real consumer transformations and ...
From herbal shampoos and bond-building treatments to scalp-focused growth formulas, these are the six trends poised for major 2026 momentum. If there’s one category that’s taken over every marketing ...