Google isn’t planning to take a cut of purchases made through its Gemini AI chatbot and search results. Instead, it plans to ...

How to diagnose Google Ads underperformance by separating tactical execution from strategic failures that automation cannot ...

Google’s recent launch placed more emphasis on the software of the new Pixels rather than the hardware. But will this strategy pay off? Editorial Note: Talk Android may contain affiliate links on some ...

Google will soon introduce "Journey Aware Bidding" in Google Ads, signaling a shift toward a completely new approach to bidding for leads, according to Jyll Saskin Gales, an independent Google Ads ...

eSpeaks’ Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...

Cupertino finally threw its weight into the AI race — behind a familiar name.

Product-focused, keyword-only campaigns are a common type of campaign used in Google Ads. If you sell vintage T-shirts for women, you might set up standalone keyword campaigns based on the keyword ...

Google Ads is now prompting advertisers to create “investment strategies” when campaign budgets are limited – a fresh addition to the budget recommendations interface. How it works. When Google ...

Google Ads added a new tab on the Recommendations page named Investment Strategy. This tab "provides account-level suggestions to help you understand the potential impact of increased investment on ...

Take a few minutes and set aside thoughts of the impact of Search Generative Experience (SGE), AKA AI Overview, on the Google SERPs—and your brand's engagement metrics. (It won't hurt, I promise.) ...