Google called the new AI-powered Search box the biggest upgrade to Search in more than 25 years. In the era of agentic AI, this means that it’s about doing more than searching.

Google's new AI Search guide says AEO and GEO are still SEO and names tactics site owners can ignore, including llms.txt, chunking, and special schema.

Don’t worry, you can talk to ads now! According to a report from Search Engine Land, at this year’s Google Marketing Live event, the company announced a new generation of “conversational” advertisements that will soon start to populate search results.

Despite questions about the reliability of Google's AI mode, the company has made it crystal clear that they are doubling down on those plans.

Google deprecated FAQ rich results, completing a removal that started years ago. FAQ rich results were already restricted for most sites.

Google says its new AI-powered experience will help people search more. But will it surface information that’s reliably true?

Google is testing two new ad types in AI Mode, both powered by "an independent AI explainer." First, Conversational Discovery Ads will appear in AI Mode's answers. The company exp