Brands avoiding X for any reason may unknowingly be purchasing advertising on the platform through Google Ads. Jonathan D'Souza-Rauto, a martech and ad-tech consultant in the UK, described in a ...

The MRC isn't aiming to force every platform to use the same auction playbook – but they do have to adopt some controversial ...

Google reportedly plans to expand an outdoor advertising business in Germany using a programmatic ad-buying process and lots of data. The digital screens are in public spaces such as train stations, ...

Google has removed its long-standing unified pricing rules in Google Ad Manager, once again allowing publishers to set different price floors for Google demand versus other programmatic buyers. What ...