Google officially launched Meridian, its open-source marketing mix model designed to help marketers allocate budgets more effectively in a dynamic digital landscape. After rigorous testing with ...
Google unveiled Meridian, an open-source marketing mix modeling (MMM) tool aimed at tackling crucial measurement challenges. MMM tools gauge the impact of marketing and media investments on vital ...
Alaska Airlines and consultancy Adswerve have found a projected increase of addressable advertising revenue that could be worth up to $100 million — an 11% projected increase — by using Google’s ...
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