Google gives local businesses two main ways to generate PPC leads online: Local Services Ads (LSAs) and Search campaigns. LSAs are pay-per-lead campaigns – for actions such as calls, messages, or ...

A major update to Google Local Services Ads requires businesses to link their accounts to a Google Business Profile by November 21, or risk having their ads paused. There’s a big change coming that ...

Google sent emails to Google Ads advertisers about new Local Service Ads additions to its terms for its providers that they must accept by June 5, 2025 or else their ads will no longer serve in Google ...

Google is set to implement significant changes to its Local Services ads, a move that could have widespread implications for millions of small businesses in the U.S. and across the world. The ads are ...

Local justifications are bonus textual snippets Google can use to enhance your listings in their local pack, local finder, and Maps results. Not all listings in a given set of results will feature ...

Google Maps is one of the most valuable digital marketing tools available to your business, particularly if you’re using the Google Local Pack. The Google Local Pack displays top-ranked business ...

Google has created a program to let businesses create or update listings on its Google Local index, the latest enhancement the Mountain View, California, vendor has made to one of its most popular ...

Google is testing removing the "more" results button for Local Service Ads within the web search results. Instead, you are given the option to expand the results to 8 in total but not click through to ...

In Fall 2025, a major transformation is underway in how local businesses appear online, as Google’s Local Service Ads (LSAs) continue to reshape visibility and customer acquisition across nearly every ...

Michael J. Fox is a marketer and founder of Corberry. He has successfully helped home service contractors with their websites and marketing. If you're thinking of expanding your electrical business, ...

Google has made several changes to its local ranking documentation. The changes look to simplify the wording on the page, and it is unclear if these wording changes signify any changes to how Google ...